Privacy Policy

This Privacy Policy explains how Designer Furniture Sales Academy ("we", "us", or "our") collects, uses, and protects personal data when you visit our website and when you contact us about our educational training programmes. This policy is written to be clear and practical for showroom teams, managers, and business owners who want to understand what information is collected and why.

Data Controller: Zwolentra LLC, Husova 2581, 250 01 Brandýs nad Labem-Stará Boleslav, Czech Republic. You can contact us at [email protected] or by phone at +420 226 257 612.

Effective Date: March 17, 2026. If we make material changes, we will post an updated version on this page and update the "Last Updated" date.

1. Introduction & Controller Identity

Designer Furniture Sales Academy provides educational content and training related to designer furniture sales, luxury retail communication, customer experience, showroom presentation, and furniture product knowledge. When you browse our pages, read course information, or submit a registration request, we process certain personal data to operate the site and to respond to you.

For most visitors, the data we process is limited to basic contact information and standard technical data (such as IP address and browser type). We do not operate user accounts, and we do not require payment information through this website. If you contact us, we use the information you provide to reply and to discuss training options that fit your stated learning goals.

2. Personal Data We Collect

The categories of personal data we may collect depend on how you use the site. The most common sources are (a) the pages you visit and (b) the information you enter into our registration form.

• Identity and contact data: first name, last name, email address, and any details you include in your message or learning goals.
• Form content: the content of the "Learning goals" field, which may include topics you want to cover (for example, discovery questions, objection handling, presentation sequencing, or product knowledge gaps).
• Technical data: IP address, browser type and version, device type, operating system, language preferences, and approximate location derived from IP (city/region level).
• Usage data: pages viewed, time spent on pages, referrer URL, click paths, and interactions such as opening policy pages.
• Cookies and identifiers: cookie IDs and consent choices stored in your browser (see Section 4).
• Conversion events: events such as successful form submissions, which help us understand whether our content is useful.

We do not intentionally collect special-category personal data (for example, health data, religious or political beliefs), financial account details, or government identification numbers through this website. Please do not include sensitive information in your message.

3. Why We Process Data & Legal Basis (GDPR Art. 6)

We process personal data only when we have a lawful basis. The lawful basis depends on the purpose.

• Registration and contact requests: to respond to your message, discuss programme options, and arrange next steps. Legal basis: GDPR Art. 6(1)(b) (steps prior to entering into a contract) and Art. 6(1)(a) (consent) where applicable.
• Analytics (optional): to understand which pages help visitors find the right training information and to improve site structure. Legal basis: GDPR Art. 6(1)(a) (consent).
• Marketing and remarketing (optional): to measure advertising performance and show relevant ads on third-party platforms. Legal basis: GDPR Art. 6(1)(a) (consent).
• Security and abuse prevention: to protect the site against spam, bot traffic, and malicious activity. Legal basis: GDPR Art. 6(1)(f) (legitimate interests) in operating a secure website.
• Legal obligations: to comply with applicable law, respond to lawful requests, and maintain records where required. Legal basis: GDPR Art. 6(1)(c) (legal obligation).

Automated decision-making (GDPR Art. 22): we do not engage in automated decision-making or profiling that produces legal or similarly significant effects. Any review of registration requests is performed by a person, and our replies are written by staff rather than generated from automated scoring.

4. Cookies & Tracking

Cookies are small text files stored on your device. Some cookies are essential for a website to function. Others help with analytics or advertising measurement. We also refer to similar technologies such as pixel tags and server-side events that can send information to third-party providers when enabled.

4.1 Essential cookies (always active)

Essential cookies are required for basic site operation and to remember your cookie preferences. These cookies do not require consent.

• _site_session (session to short duration): maintains basic session continuity.
• cookie_consent (12 months): stores your cookie preference choices.
• Security-related cookies (as needed): support safe browsing and reduce abusive traffic.

4.2 Analytics cookies (consent required)

If you choose to enable analytics cookies, we may use Google Analytics 4 (GA4) with IP anonymization (where supported) to understand aggregate traffic patterns. Example cookies include:

• _ga (2 years): used to distinguish users for analytics measurement.
• _ga_4F1D9A7C2B (2 years): used by GA4 to persist session state.

We use analytics to improve content, navigation, and clarity. For example, we may analyze whether visitors prefer a curriculum overview first or a registration prompt first, and we may adjust section order accordingly.

4.3 Marketing cookies (consent required)

If you choose to enable marketing cookies, we may use advertising partners to measure conversions and to build audiences for remarketing or lookalike targeting. Example cookies include:

• _gcl_au (90 days): Google Ads conversion linker.
• _fbp (90 days): Meta Pixel browser identifier.
• _fbc (90 days): Meta Pixel click identifier when a click ID is present.

Marketing measurement may use pixel tags (such as gtag.js or Meta Pixel) or server-side integrations (such as Meta Conversion API or server-side tag management). If implemented, identifiers can include cookie IDs and technical signals (such as IP address and User-Agent). Where supported, identifiers may be hashed before transmission.

5. Consent (EEA/UK)

Users in the EEA and UK receive a consent notice under GDPR/UK GDPR. Analytics and marketing cookies activate only after explicit, informed, freely given consent (GDPR Art. 6(1)(a)). Your consent choice is recorded in the cookie_consent cookie and retained for 12 months.

You may withdraw consent at any time by selecting “Manage cookie preferences” in the footer or by clearing cookies in your browser. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

6. Sharing With Advertising & Service Partners

We share limited information with service providers when needed to operate the website and, when you consent, with analytics and advertising partners. We do not sell personal data.

• Google LLC (Google Analytics 4, Google Ads, Tag Manager, remarketing): may receive cookie IDs, usage data, conversions, and audience signals. Learn more: https://policies.google.com/privacy.
• Meta Platforms (Meta Pixel, Custom/Lookalike Audiences, Conversion API): may receive page views, conversions, audience signals, and hashed identifiers where implemented. Learn more: https://www.facebook.com/privacy/policy.
• Cloudflare (CDN and security): may process IP address and request metadata for security and performance. Learn more: https://www.cloudflare.com/privacypolicy/.

We do not permit these providers to use site data for their own independent commercial purposes. They process data under their own terms as service providers and, in certain cases, as independent controllers for their platforms.

7. International Transfers

Some service providers may process data outside the EEA/UK, including in the United States. Where applicable, transfers may rely on the EU–US Data Privacy Framework (including the UK Extension and Swiss–US DPF where relevant) or on Standard Contractual Clauses (EU 2021/914) as a fallback. We also apply practical safeguards such as data minimization and access controls.

8. Retention

We keep personal data only as long as needed for the purpose it was collected for, and then delete or anonymize it unless legal obligations require longer retention.

• Registration submissions and contact requests: up to 2 years from the last interaction.
• Analytics data: typically 14 months in analytics tools, subject to configuration.
• Marketing cookies: retained for the lifetime of the cookie (for example, 90 days), unless you withdraw consent sooner.
• Email correspondence: for the duration of the relationship plus up to 1 year for continuity and audit.
• Server logs: generally up to 90 days for security and troubleshooting.
• Cookie consent record: up to 3 years for audit purposes (where applicable).
• Legal/tax records: retained as required by law (commonly 6–10 years for invoices and accounting documents).

9. Your Rights (GDPR & UK GDPR)

Depending on your location, you may have the right to access, correct, delete, or restrict the processing of your personal data, and to object to certain processing. You may also have the right to data portability and the right to withdraw consent.

• Right of access (Art. 15)
• Right to rectification (Art. 16)
• Right to erasure (Art. 17)
• Right to restriction of processing (Art. 18)
• Right to data portability (Art. 20)
• Right to object (Art. 21)
• Right to withdraw consent at any time (Art. 7(3))
• Right to lodge a complaint with a supervisory authority (Art. 77)

To exercise a right, email [email protected]. We typically respond within 30 days. For complex requests, we may extend by up to 60 days and will inform you if an extension is needed.

Supervisory authorities: EU guidance is available at https://edpb.europa.eu. UK authority: https://ico.org.uk.

10. Children

This site is not directed at individuals under 16. We do not knowingly collect personal data from minors. If you believe a child under 16 has provided personal data without verifiable parental consent, please contact us and we will delete the data promptly.

11. Do Not Track

This website does not respond to "Do Not Track" (DNT) browser signals. Third-party providers may have their own DNT handling; please review their privacy policies for details.

12. Data Deletion Requests

You can request deletion of personal data by emailing [email protected] with the subject line “Data Deletion Request”. To protect privacy, we may ask for reasonable information to verify your identity before acting. We aim to complete verified deletion requests within 30 days, unless legal obligations require us to retain certain records.

13. Business Transfers

If we are involved in a merger, acquisition, financing, asset sale, insolvency, or similar transaction, personal data may be transferred to a successor entity. If the transfer materially changes how personal data is used, we will provide notice via a site announcement.

14. California (CCPA / CPRA)

This section applies to California residents where applicable. In the past 12 months, we may have collected the following categories: identifiers (such as name, email, IP address, and cookie IDs), internet or other electronic network activity (such as pages viewed and interactions), and inferences (such as interests derived from site interactions) when marketing cookies are enabled.

We do not sell personal information as defined by CCPA. We may share personal information for cross-context behavioral advertising when marketing cookies are enabled. California residents may opt out of such sharing through our cookie preferences panel (accessible via “Manage cookie preferences” in the footer).

Rights may include: to know, to delete, to correct, and to opt out of sale/sharing, as well as non-discrimination for exercising rights. To submit a request, email [email protected] with the subject “California Privacy Request”. We may need to verify your identity. Authorized agents must provide written proof of authorization.

15. Virginia (VCDPA)

Virginia residents may have rights to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising. To submit a request, email [email protected] with the subject “Virginia Privacy Request”.

We do not sell personal data and we do not engage in profiling that produces legal or similarly significant effects. If we refuse to act on a request, you may appeal by emailing with the subject “Appeal of Refusal — Privacy Request”. We respond to appeals within 60 days.

16. Nevada

Nevada residents may submit a verified opt-out request by emailing [email protected] with the subject “Nevada Do Not Sell Request”. We do not currently sell personal information under Nevada Revised Statutes Chapter 603A.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, or legal requirements. For material changes, we will announce the change via the website and provide at least 14 days’ notice where appropriate. The "Last Updated" date at the top of this page indicates when the policy was last revised.

18. Contact

For questions about privacy or to exercise your rights, contact:

Zwolentra LLC
Husova 2581
250 01 Brandýs nad Labem-Stará Boleslav, Czech Republic
Email: [email protected]
Phone: +420 226 257 612